Thursday, December 10, 2009

It's official: Thin is in; Corporates are dishing out spa trips, bonuses and other goodies to get staffers to lose weight.

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Call it the carrot-and-stick approach or whatever else, but it would seem that a variety of incentives from paid vacations to exercise machines and adventure camps are successfully luring employees to stretch more than just their imagination and working hours. As the year draws to a close, they're hopping onto a stricter diet regime and getting the weighing scale to tip in their favour to please the boss.

And it's paying off alright! Ask MB Shin, MD, LG Electronics India, and he tells you his mantra. "I'm offering a 100 percent bonus to anyone who loses five kilos by December end," he reveals.

While Shin also recently awarded three treadmills to whoever dropped the pounds to achieve a weight target, more than 100 other employees won a paid-for spa rejuvenation break to Ananda in the North. "Plus, we also sent a batch of people to a base camp trek at 13,000 feet in the Himalayas. I think in today's times it's becoming very important to stay fit," he justifies.

The prizes are paying off as the staff is certainly stretching more than just their imagination and working hours. Like Gayatri Ruia, Palladium development director, informs: "Recently a staff member lost eight kilos in the in-house office gym and that was so inspiring for all of us. We're also having more offsites which intersperse adventure with team building; it's a great way to go into the New Year." To reduce obesity and promote a better lifestyle, Unilever launched the Global Vitality Mission for their employees and it goes beyond office nutrition lectures and healthy low-cal lunches. As per the index, employees get a score and are put into red, amber and green zones. "We encourage the staff to go jogging at the Oval maidan and take part in marathons too," informs a company spokesperson.

For Ravi Subramanian, Head, Consumer Assets and Credit Cards, HSBC, it became very important to get his team on the right side of the weighing scale. "What I've done was build exercise time into the office routine. We now have salsa, aerobics and exercise sessions everyday from 6 to 7 pm with special trainers who come to the office; it's a packed class! And on January 1, I plan to reward employees with books and other goodies for losing the maximum weight through the year end," he announces.

Copyright 2009 DNA Media, distributed by Contify.com

Source Citation
"It's official: Thin is in; Corporates are dishing out spa trips, bonuses and other goodies to get staffers to lose weight." DNA [Daily News & Analysis] 3 Dec. 2009. Educator's Reference Complete. Web. 10 Dec. 2009. .


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